Course Videos

AI Agent Academy

The complete guide to mastering AI and Social Media in real estate.

Building Social Media Lead Strategy

Module 1: Building your foundation

Module 1: Building your foundation

Building a strong foundation for social media is crucial for all types of individuals, whether they are beginners or experts. This module focuses on assessing one’s current position, choosing the right platforms, and understanding the importance of becoming a social agent.

 

1. Assess your current social media standing on a scale of 1 to 10 to determine your starting point.

2. Develop a consistent posting strategy.

Module 2: Attracting Leads

Building a lead funnel and attracting leads through targeted content distribution is essential for effective lead generation.

 

1. Targeted content and distribution are key to attracting leads.

2. Creating content that speaks to your audience is crucial for lead generation.

3. Niche creation helps establish yourself as an authority in specific areas.

4. Photos, short-form, and long-form content have unique benefits.
5. Building your audience and engaging with them is essential for lead generation.

6. Content alone will not raise leads, but building an audience will.

Module 3: Creating a Niche

Creating a niche in real estate is important for effective lead generation. By targeting specific customer demographics and tailoring content to their needs, agents can attract and engage their ideal audience.

 

1. Niches are crucial for lead generation in real estate.

2. Agents should be specific in defining their niche to be more effective.

3. Thinking from the customer’s perspective is key to successful niche marketing.

4. Specificity in content topics generates more effective leads.

 

Setting Up Winning Professional Profiles

Module 1: Setting Up Your Instagram Account​

Module 1: Setting Up Your Instagram Account

Transform your Instagram profile into a lead-generating powerhouse with insider strategies!

 

1. Introduction to Professional Instagram Profiles for Real Estate Agents

2. The Importance of Professional Instagram Profiles

3. Setting Up a Professional Instagram Account

4. Optimizing Your Professional Profile

5. Utilizing Instagram’s Business Tools and Analytics

Module 2: Analytics & Scheduling Like a Pro

Introduction to Instagram analytics and learn the scheduling secrets of top realtors.

 

1. Accessing Instagram analytics through Meta Business Suite

2. Reviewing your Instagram profile “Insights”

3. Reach, Content Interactions, Link Clicks, and Followers

4. Scheduling options to schedule posts

5. Advanced schedulers for automating your posting and scheduling

6. The value of scheduling your content weeks in advance

Resources

Module 3: Setting up your Professional Facebook Page

Create a Realtor Facebook page that sells houses while you sleep!

 

1. Introduction to Facebook Pages for Real Estate Agents

2. The Distinction Between Facebook Profiles and Pages

3. Advantages of Having a Business Page Over a Personal Profile

4. Step-by-Step Guide to Creating a Facebook Business Page

5. Strategies for Growing Your New Business Page

Module 4: Facebook Analytics and Scheduling

Master Facebook analytics and discover scheduling hacks to stay ahead of the competition.

 

1. Introduction to Facebook Analytics for Real Estate Agents

2. Using Meta Business Suite for Analytics and Content Planning

3. The Importance of Posting Consistently on Facebook

4. Automating Content Creation with AI and Scheduling Software

 

5. Strategies for Improving Facebook Page Engagement and Growth

Module 5: How to use LinkedIn for Lead Generation

Elevate your LinkedIn profile to connect with the industry’s best.

 

1. Introduction to LinkedIn for Real Estate Agents

2. Analyzing a Strong LinkedIn Profile

3. The Untapped Potential of LinkedIn for Real Estate

4. Optimizing Your LinkedIn Profile for Lead Generation

5. Strategies for Expanding Your Network and Generating Leads on LinkedIn

Crafting Profiles That Sell

Module 1: Optimizing your Instagram for lead generation​

Module 1: Optimizing your Instagram for lead generation

Creating and Optimizing Instagram profiles for lead generating social media strategies!

 

1. Introduction to Optimizing Your Instagram Profile

2. Choosing the Right Profile Picture

3. Crafting an Effective Profile Bio

4. Utilizing Stories for Increased Engagement

5. The Importance of a Professional Account and Access to Metrics

6. Incorporating a Consistent Posting Strategy

7. Leveraging AI Tools for Content Creation

Module 2: Optimizing your Facebook Page for lead generation

Creating and Optimizing Facebook Pages for lead generating social media strategies!

 

1. Creating and Optimizing Your Facebook Page

2. Crafting Your Profile with Strategic Information

3. Content Strategy for Engagement and Lead Generation

4. Utilizing AI Tools for Efficient Content Creation

5. Key Takeaways for a Professional Facebook Presence

Module 3: Optimizing your LinkedIn Profile for lead generation

Creating and Optimizing LinkedIn profiles for lead generating social media strategies!

 

1. Optimizing LinkedIn Profiles for Real Estate Agents

2. Crafting a Focused Bio and About Section

3. Strategic Posting and Content Strategy

4. Incorporating Professional Experiences and Accreditations

5. Consistency and Engagement in Social Media Strategy

Connecting your AI tools

Module 1: Opus Clip (Video Editing)​

Module 1: Opus Clip (Video Editing)

AI Mastery for Realtors!

 

1. Leveraging AI for Efficient Social Media Content Creation

2. Optimizing Long-Form Content for Short-Form Platforms

3. Streamlining Content Production with Opus Clip

4. Integrating AI-Powered Content into Posting Schedules

5. Maximizing Lead Generation with Short-Form Content

Module 2: RealEstateContent.ai (Social Media)

AI Mastery for Realtors!

 

1. Introducing Realestatecontent.ai or Social Media Efficiency

2. Setting Up and Personalizing Content with Realestatecontent.ai

3. Generating and Scheduling Targeted Content

4. Customizing Content for Brand Consistency

 

5. Maximizing Social Media Presence and Lead Generation

Module 3: Pictory.ai (AI Generated Video)

AI Mastery for Realtors!

 

1. Leveraging AI for Streamlined Video Content Creation

2. Transforming Blogs into Videos with Pictory

3. Enhancing Video Content with Customizations

4. Combining AI Tools for Comprehensive Content Strategy

5. Implementing an Effective AI-Powered Video Strategy

The Viral Blueprint

Module 1: Understanding the Algorithm​

Module 1: Understanding the Algorithm

What is the Algorithm and how often should you post?

 

1. Understanding the Social Media Algorithm for Viral Content

2. Examples of Effective Viral Content Strategies

3. Creating High-Quality Content with Professional Production

4. Leveraging Low-Cost, High-Impact Content for Algorithm Optimization

5. Consistency and Sustainability in Social Media Strategy

Module 2: How often should you be posting?

What is the Algorithm and how often should you post?

 

1. Introduction to Posting Frequency on Social Media

2. Effective Content Types: Carousels, Reels, and Educational Posts

3. Impact of Consistent Posting on Engagement and Reach

4. Content Diversification for Maximum Engagement

5. The Upper Limit of Posting: Debunking the Myth

6. Recommendations for Sustaining Long-Term Social Media Strategy

Module 3: Viral Content Tips for Video

What is the Algorithm and how often should you post?

 

1. Introduction to Different Content Types for Social Media

2. Focus on Video Content: The Rise of Short-Form Videos

3. Exploring Aesthetic B-Roll Content for Real Estate

4. Leveraging Long-to-Short Form Content: Podcast Clips

5. Utilizing AI Tools for Video Creation